Marketing Manager | B2B SaaS | Finance and Technology
Corporate Finance Marketing and Web Redesign
Collaborated with leadership to develop and execute full-funnel marketing programs, including social media (organic and paid), thought leadership, client newsletters, account-based (ABM) campaigns, and in-person/online events. Redesigned web presence through modern design updates, SEO strategy roll-out, and structured nurture tracks to boost conversions and audience reach.
Early Career Highlight: Creative Direction and Branding
Partnered with marketing leadership and a professional photographer/prop master who worked on the television series Yellowstone; produced social media content, email newsletter content, paid ad creative, product webpages, and print advertising collateral.
Social Media and Events Marketing
Created daily social content to grow and activate audiences through strategic promotions, giveaways, and interactive online experiences. Designed and executed live and virtual special events to build brand loyalty, drive community participation, and deepen engagement.