Marketing Manager | B2B SaaS | Finance and Technology
I have a passion for marketing, from foundational creative design to data analysis that increases conversion over time. Combining deep platform fluency in HubSpot and WordPress with hands-on web and app programming experience, this portfolio demonstrates how technical depth and creative execution come together to build and scale high-performing marketing programs. Below are examples of recent work bridging both worlds.
Corporate Finance Marketing and Web Redesign
I collaborated with company leadership to develop and execute full-funnel marketing programs, including social media (organic and paid), thought leadership, client newsletters, account-based (ABM) campaigns, and in-person/ online events. We redesigned the company's web presence through modern design updates, SEO strategy roll-out, and structured nurture tracks to boost conversions and audience reach.
Creative Direction and Visual Branding
Demonstrating my deep roots in brand development and visual design, this project showcases early career creative direction. Partnering with marketing leadership and a professional photographer and prop master from the television series Yellowstone, I produced standout visual assets spanning social media content, email newsletters, paid ad creative, product webpages, and print advertising collateral.
Social Media and Events Marketing
Created daily social content to grow and activate audiences through strategic promotions, giveaways, and interactive online experiences.
esigned and executed live and virtual special events to build brand loyalty, drive community participation, and deepen engagement.